Brand Marketing Portfolio
As a brand strategist and digital marketing professional with 9+ years of experience, I have enjoyed building thoughtful, consumer-centered brand experiences across CPG, beauty, wellness, eCommerce, and social media. My specialties include brand strategy, content strategy, product marketing, influencer marketing, digital campaigns, and cross-functional project management, with a focus on turning insights into creative work that drives engagement, growth, and brand love.
The Burt's Bees Discover U Real Talk Balm was a limited-edition 4-pack of moisturizing lip balms launched for the back-to-school season. The set featured four unique flavors with each tube printed with an inspiring message.
Skills: Digital Campaign Execution, Product Launch Support, Seasonal Marketing, eCommerce Merchandising, Digital Content Strategy, Product Storytelling, Brand Messaging, Copy Direction, Web Content Planning, Cross-Functional Collaboration, Creative Briefing, Campaign Coordination, Retail Marketing, Consumer Engagement, Beauty Marketing, CPG Marketing
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Tenta’s Glow & Flow event was a branded wellness experience that brought the Tenta community together for a Pilates class at JETSET Alpharetta, blending movement, self-care, and connection. The event introduced attendees to Tenta Skin through an immersive, feel-good brand moment that aligned with the brand’s playful yet elevated approach to body care. By pairing fitness, beauty, and community, Glow & Flow helped strengthen brand awareness while positioning Tenta as more than a product line, but a lifestyle rooted in softness, confidence, and intentional care.
Skills: Event Planning, Brand Activation, Experiential Marketing, Community Building, Vendor Management, Wellness Marketing, Beauty Marketing, Event Marketing, Partnership Coordination, Brand Storytelling, Consumer Engagement, Launch Strategy, Local Marketing, Event Production, Brand Awareness, Influencer & Community Outreach, Creative Direction, Customer Experience, Lifestyle Branding, Social Media Content Planning
I partnered with Babybub on an influencer campaign promoting their maternity pillow, creating branded content that aligned with campaign guidelines while naturally integrating into my existing motherhood and lifestyle content. Delivered an Instagram Reel that resonated with my audience and drove strong engagement, generating over 40K views and 5K likes. The collaboration demonstrated my ability to translate brand objectives into authentic, high-performing creator content.
Skills: Influencer Marketing, Creator Partnerships, Sponsored Content, Brand Collaboration, Content Creation, Instagram Reels, UGC Strategy, Campaign Execution, Audience Engagement, Performance Content, Motherhood Marketing, Lifestyle Content, Brand Guidelines, Creative Concepting, Social Media Marketing, Organic Content Strategy, Product Integration, Short-Form Video, Content Performance, Community Trust
Led the 222studios website design project from concept to completion, partnering closely with the client to build a polished digital portfolio that showcases their work as a publicist, stylist, and creative consultant. The website was designed to clearly communicate their creative expertise, highlight past projects, and create a strong online presence that reflects their personal brand and multidisciplinary services.
Skills: Website Design, Web Design, Client Management, Creative Direction, Brand Identity, Digital Portfolio Development, Portfolio Strategy, Personal Branding, Service-Based Business Marketing, Website Strategy, Content Organization, UX Design, Visual Storytelling, Project Management, End-to-End Project Leadership, Client Collaboration, Creative Consulting, Copy Direction, Digital Presence, Squarespace/Web Platform Management, Freelance Brand Strategy